July 1, 2012

Cover Story

People’s Choice

Social media has revolutionized the way companies communicate and interact...Read More

Featured Articles

Around Utah



Tori Baker: Leading Lady of Salt Lake’s Art House Theater

Mark Meadows: Enjoying the Journey

Legal Briefs
Business as Usual—For Now

Money Talk
Funding Your Dream

Economic Insight
Summer Reading

Lessons Learned
Emergency Back-Up

Get Found

Know Your Options

Business Trends
Forging a Career

Living Well
The Need for Speed

Utah’s Alcohol Problem

Ernst & Young Entrepreneur Of The Year

Capital Gains

Editor's Note
Utah’s Tech Industry is Booming

Special Section
Meeting & Event Planning Guide

Industry Outlook
Technology Industry Outlook


People’s Choice

Celebrating Utah’s Most Admired Companies

Utah Business Editors

July 1, 2012

Sulser says SDCH’s ultimate goal with social media is to generate excitement, support and brand recognition. Consumers are becoming savvy through social media as interest in the culture behind products or services grows. Consumers seem to understand now more than ever that the characteristics of a company tend to define the consumer’s experience. Social media enhances the opportunity to inspire loyal, life-long customers by enhancing opportunities for buy in and engagement. 

“Social media can be such a powerful business tool and gives an organization one more way to be open with their customers,” says Sulser. “We look forward to conducting quick polls and conversations with our followers to see what they want to hear from SDCH and to increasing our strong base of supporters through social media.”

Second Place
Bank of American Fork

“We’ve always believed in one-on-one customer interactions and treating customers as more than a number. Social media just makes it easier for us to do that with customers who may not necessarily come into a branch or who want to be engaged outside of normal banking hours. It allows our company to provide our signature brand of small-town service to customers in a non-traditional, but still personable way,” says Christopher Liechty, VP of communications for Bank of American Fork.

Category 7
499 to 0 fans

First Place
The Grand America Hotels & Resorts

As one of Utah’s most distinguished hotels, The Grand America Hotels & Resorts has long recognized that customers are king. The hotel has built its renowned reputation by offering first-class customer service without exception. Today, that customer-comes-first philosophy extends to the hotel’s online efforts.

“Social media enhances our ability to listen to our guests and communicate with them,” says Larisa Arbashevskaya, the hotel’s interactive marketer. “Social media is a priority because it strengthens our ability to provide peak guest experiences, exceed guest expectations and continually build upon a higher level of customer service.”

The hotel launched its social media strategy in 2009 and is now found on Facebook, Twitter, Pinterest, Yelp, Google+ and LinkedIn. Arbashevskaya says these social media platforms help the hotel discover what its customers want and expect.

“Personalized customer service has always been our company standard and we greatly value these new free and innovative social media platforms which enable us to connect with our customers,” Arbashevskaya says. “With the emergence of social media, providing prompt and excellent customer service and exceeding guest expectations has never been easier.”

Arbashevskaya has found that social media allows a company to hear directly from its patrons and then put their feedback to work. “Customers need to be able to give feedback and raise concerns through channels that are easily accessible for them. Social media is a great medium for two-way communication with our customers…The most valuable lesson we have learned is that social media needs to always remain a priority.”

Second Place
Workers Compensation Fund

Greg Summerhays of Workers Compensation Fund says social media allows the safety-committed company to strengthen its services. “One of WCF’s main philosophies is that we value customer feedback good or bad,” he says. “We want to know how people feel about the work we are doing and what we can do to improve our services. By building relationships and creating a method for us to engage and interact with the public through social media, we are becoming a better organization.”

Page 1234
Utah Business Social
UB Events View All
Best Companies to Work For 2015Utah Business Event
Dec 10, 2015
Utah Business magazine is thrilled to announce the 2015 Best Companies to Work for Event! This y...
Community Events View All
Empowering Self and Others: Become and Awakener
Dec 1, 2015
Uncover the secrets of empowerment. Whether you are a parent, a teacher or a Coach, you’ll find ...
Secrets to Financing your Business
Dec 1, 2015
Register: https://www.eventbrite.com/e/december-1st-secrets-to-financing-your-business-tickets-19...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: