Penna Powers Brian Haynes Earns Gold for Clients

Penna Powers Brian Haynes (PPBH) and its clients earned six gold and more than a dozen finalist awards at the annual Public Relations Society of America (PRSA) Golden Spike Award competition recognizing communications and public relations best practices from agencies, organizations, associations, institutions of higher education, and corporations around Utah. The Kansas Chapter of PRSA judged the entries, which earn merit based on measurable results.

PPBH, in partnership with its clients, won first place in:

• Social Media for the Utah First Credit Union Facebook Sweepstakes
• Publicity and Media Relations for the Mountain View Corridor Opening
• Direct Mail for the Mountain View Corridor Opening Postcard
• Videos for the UDOT Zero Fatalities “Buckle Up for the Ones You Love”
• TV PSA for the UDOT Zero Fatalities “Buckle Up for the Ones You Love”
• Interactive Communications for the Kennecott Utah Copper 2011 Sustainable Development Report

Communication efforts earning finalist awards:

• Institutional Program campaign for the Kennecott Utah Copper Air Quality Campaign
• Marketing Products or Services for the Kennecott Utah Copper Foundation Visitors Center Free Month Campaign
• Social Media for the Kennecott Utah Copper Visitors Center Blogger Event
• Public Service Advocacy for the UDOT Zero Fatalities Parent Program
• Advertising and Print Display for the UDOT Zero Fatalities Don’t Drive Stupid Contest Poster
• Print Communications for the UDOT Zero Fatalities Teen Memoriam
• Special Events for the UDOT Mountain View Corridor Opening
• Print Communications for the UDOT Mountain View Corridor Commemorative Poster
• Video for the UDOT Mountain View Corridor Educational Videos
• Video for the UDOT I-15 CORE University Parkway Continuous Flow Intersection video
• Creative Tactics for the UDOT Orem Lane Split Cinema Ad
• Interactive Communications for the Click It Utah Website
• Direct Mail for the PPBH 2011 “Happy Holidays Y’all!” Holiday Card

The annual best practice award competition is sponsored by the Greater Salt Lake and Utah Valley Public Relations Society of America (PRSA) organizations. Different from most award programs, increasing awareness, changing behavior and modifying perceptions are the key criteria that distinguish a Golden Spike winning entry.