December 1, 2012

Cover Story

Rocky Recovery

Naughty boys and girls in Utah may not find lumps of coal in their stockin...Read More

Featured Articles

Joel Peterson: The Secret to Great Leadership

Jeanette Haren: A Passion for Education

Sections

Players
Players

Around Utah
Around Utah

Legal Briefs
Profits Interest

Money Talk
An Alarming Trend

Economic Insight
A Time of Giving

Lessons Learned
The Right Consistency

TechKnowledge
Smart Strategy

EntrepreneurEdge
Don’t Peeve the VC

Business Trends
On the Map

Executive Living
Off the Beaten Slope

Editor's Note
Is Your Company Headed Toward an Employee Shakeup?

Features
From the Get-Go

Features
Best Companies to Work For

Reader's Choice
The Goods at Sweet Cake Bake Shop

Focus
Innovative and Invisible

Industry Outlook
Healthcare

Article

On the Map

Visitors from Across the Globe Discover Utah

Marie Mischel

December 1, 2012

Targeting Markets
Snow conditions and currency exchange rates also influence how many skiers visit Utah, Malone says, but advertising also develops the market.

“We have a great relationship with the American Airlines ski club in Rio de Janeiro,” he says, adding that most of their marketing is targeted to tour operators and travel agencies.

This year, for the first time, he will be attending a travel show with tour operators from China and Russia, he says.

“It’s our experience that it’s gradual when you develop customers in other countries. It’s taken a long time to build our Brazilian business, and we recognize that it’s going to take the same thing with Russia and China.”

The Utah Office of Tourism and Film also has increased its marketing efforts in China, as well as Korea, von der Esch says. “With the visa waiver program in Korea, they are traveling with great ease to the U.S. Here is hoping that we get visa waivers for Brazil and Poland, as that will make things easier for them to travel. We will be marketing in Brazil, starting with trade shows this year.”

A spring trade trip to Australia also is possible, von der Esch adds.

Page 12
Utah Business Social
UB Events View All
Content Marketing BootcampUtah Business Event
Oct 28, 2014
Please join Utah Business Magazine and Adobe, along with our other sponsors: Boostability, Right ...
Sustainable Business Awards 2014Utah Business Event
Nov 13, 2014
Utah Business magazine along with presenting sponsor Big D Construction, is pleased to announce t...
Best Companies to Work For 2014Utah Business Event
Dec 11, 2014
Utah Business magazine along with our sponsors Diversified Insurance and Miller Motor Sports Park...
Community Events View All
2014 Wicked Halloween 5K and Family Expo
Oct 25, 2014
Calling all witches, ghosts, vampires and werewolves! Join us on October 25th at Memory Grove Par...
St. George Book Festival - Book Expo Extravaganza!
Oct 25, 2014
What to Except: * Readers of all ages and genres will get a chance to meet dozens of prolific au...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel