March 13, 2013

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CEO of the Year

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By the Books
"Never Eat Alone," by Keith Ferrazzi

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"Never Eat Alone," by Keith Ferrazzi

Reviewed by Mark Walker

March 13, 2013

Sound advice, common sense and valuable insight best describes Never Eat Alone. Written by Keith Ferrazi, this book is a gentle reminder of basic communication skills with advice on network building at every level. His insight and experience are equivalent to a bachelor’s degree in communications with a minor in business.

Ferrazzi relates at all levels of business, with examples of how building relationships builds careers. He begins with the basic principle of generosity emphasizing that “when you help others they will often help you.” He further emphasizes this basic principle with examples of successful people from various walks of life and how they achieve success by working with people not against them.

During the course of this read, a fundamental principle of mine is confirmed, which is that real networking is about finding ways to make other people successful. Building on the principle of helping others, Ferrazi’s advice in this area reaches a pinnacle of profoundness describing why you never keep score when helping others.

Ferrazzi offers real advice to help his readers learn to focus on a path for success. He articulates how passion, a desire for long-term success, increased knowledge and creativity are tools to successful networking. One more thought and a personal favorite of mine is a chapter titled, “Understanding Gatekeepers.”

For anyone with a desire to build upon their network Never Eat Alone provides essential tools to do just that.

— Mark Walker is vice president of marketing and media relations, EnergySolutions

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