September 21, 2012

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MyHeritage Releases Record Matching Technology

Press Release

September 21, 2012

MyHeritage announced the release of Record Matching, an innovative new technology set to change the face of the family history market. Record Matching will help millions of families learn more about their past by automatically discovering relevant historical records and newspaper articles dating back 300 years.

Record Matching is the next generation of family history exploration. It saves time by automating online research for users’ family trees, breaking through “brick walls” for dedicated genealogists, and giving beginners a significant boost with their family tree research. It works by comparing more than one billion profiles in family trees created by MyHeritage users to more than four billion historical records, to find relevant matches.

It automatically researches newspaper articles, books and other free text content through semantic analysis, to find articles that can shed light on the actual lives, personalities and achievements of one’s ancestors. The Internet has helped bring family history to mainstream audiences, by allowing some of the research traditionally done in libraries and archives to be done online. Record Matching now simplifies online research by conducting it automatically.

Supporting 38 languages, MyHeritage has become the trusted home on the web for families worldwide wishing to explore their family history, share memories and stay connected. In addition to its expertise on collaborative family tree building, over the past year MyHeritage has positioned itself as a leading provider of historical records. Record Matching is an add-on feature for SuperSearch, the search engine for historical records successfully released by MyHeritage in June 2012.

MyHeritage Founder and CEO, Gilad Japhet, said, “Record Matching is a family history discovery maker and time saver, designed to delight both dedicated family historians and people with a casual interest in their ancestry. Over the past year we’ve expanded our consumer offering by complementing our social family tree network with a substantial amount of historical content. Record Matching now ties these two assets together, adding exciting new value for our users and giving us a unique edge in the family history market. It’s a significant step towards realizing our goal of bringing family history to the masses.”

Record Matching has flexible phonetic and multilingual capabilities when researching names, covering many possible synonyms, different spellings and international variations. Record Matches have an individual confidence score and can be viewed by person or by data collection. Additional features, such as saving information from Record Matches into online family trees, creating references and source citations and displaying real-time matches whenever a new person is added into the tree, will be added before the end of 2012.

Record Matching will run periodically for every user who has a family tree on MyHeritage. Record Matches found will be displayed for free as a shortened extract. For full access to the historical records delivered by Record Matches, MyHeritage offers affordable data subscription plans and pay-as-you-go credits which are also good for use on SuperSearch, the MyHeritage search engine for historical records. In complimentary collections under license, such as Ellis Island and Find-A-Grave, MyHeritage users will enjoy full access to the Record Matches for free. Family tree enthusiasts interested in receiving Record Matches are welcome to sign up for free at MyHeritage, import their family tree or build a new one using the site’s friendly tools, and receive their matches in less than 24 hours.

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