September 9, 2013

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

MoneyDesktop to Provide Online Tools to Wyoming Bank

Press Release

September 9, 2013

Provo — MoneyDesktop has been selected by Sheridan, Wyo.-based First Federal Savings Bank to provide the bank’s customers with online and mobile PFM tools.

First Federal previously implemented PFM through a large provider, but with $200 million in assets and two branches, bank management found that the vendor and the solution were too big for their needs.

“We knew we wanted our customers to have these tools at their disposal, but working with a large company left us with a mediocre product, sub-par customer service and high costs,” said Cheri Balkenbush, marketing officer with First Federal. “We found MoneyDesktop through our core provider and immediately saw the difference in the technology and the customer service we received.”

First Federal team was looking to enhance its online and mobile strategy. MoneyDesktop’s PFM tools provide the bank’s customers with easy-to-use account aggregation capabilities that show a snapshot of their personal finances, help develop achievable goals and better manage their financial life. The bank worked with MoneyDesktop to train its staff on effective ways to promote the new product, including leveraging the company’s customized print and online marketing materials.

“Customers are looking for a solution to more effectively manage their personal finances and First Federal Savings Bank is providing that solution by investing in PFM,” said Ryan Caldwell, CEO and founder of MoneyDesktop. “First Federal Bank knows it takes more than innovative technology to retain customer relationships—it takes an engaging user experience.”

Utah Business Social
UB Events View All
CEO of the YearUtah Business Event
Mar 20, 2015
Utah Business Magazine and Presenting Sponsors - Holland & Hart and Newmark Grubb ACRES - are pro...
Job Summit 2015Utah Business Event
Apr 10, 2015
Position your company as a Premier Employer in today's competitive job market! Utah Business maga...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business magazine and Snell and Wilmer are proud to announce the 18th annual 30 Women To Wat...
Community Events View All
Advance Your HR Career by Building Credibility, Trust, and Professionalism
Mar 3, 2015
Even if you know your craft, do you know how to improve others’ perception of your ability and pr...
CEH - Certified Ethical Hacker
Mar 3, 2015
Learn to hack like a pro, while pleasing the boss! The ethical hacker is usually a trusted employ...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel