Utah’s business landscape is rich with professionals who have le...Read More
Social Media and Employers: Friends or Enemies?
The Case for HSAs
Time to Show Up
Make a Move
In the Lab
Rent to Own
Back from the Dead
A Breath of Fresh Air
Travel & Tourism
Provo — MoneyDesktop has been selected by Sheridan, Wyo.-based First Federal Savings Bank to provide the bank’s customers with online and mobile PFM tools.
First Federal previously implemented PFM through a large provider, but with $200 million in assets and two branches, bank management found that the vendor and the solution were too big for their needs.
“We knew we wanted our customers to have these tools at their disposal, but working with a large company left us with a mediocre product, sub-par customer service and high costs,” said Cheri Balkenbush, marketing officer with First Federal. “We found MoneyDesktop through our core provider and immediately saw the difference in the technology and the customer service we received.”
First Federal team was looking to enhance its online and mobile strategy. MoneyDesktop’s PFM tools provide the bank’s customers with easy-to-use account aggregation capabilities that show a snapshot of their personal finances, help develop achievable goals and better manage their financial life. The bank worked with MoneyDesktop to train its staff on effective ways to promote the new product, including leveraging the company’s customized print and online marketing materials.
“Customers are looking for a solution to more effectively manage their personal finances and First Federal Savings Bank is providing that solution by investing in PFM,” said Ryan Caldwell, CEO and founder of MoneyDesktop. “First Federal Bank knows it takes more than innovative technology to retain customer relationships—it takes an engaging user experience.”