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Salt Lake City – Mindshare Technologies has acquired Empathica, a provider of social customer experience management (CEM) solutions. The acquisition establishes Mindshare as the largest VoC provider in the food services and retail industries.
The acquisition was financed in part by Sorenson Capital and Peterson Partners. Cascadia Capital served as Empathica’s financial advisor in the transaction.
Empathica’s social CEM and social media technology will be incorporated with Mindshare’s VoC platform and text analytics solutions. With Empathica, Mindshare will serve more than 200,000 locations and business units worldwide. Mindshare will also expand its national and international footprint through Empathica’s presence in both North America and Europe.
“In the age of the empowered customer, the ability to get strong, actionable feedback from each customer is becoming of paramount value to companies that want to drive business transformation and brand advocacy,” said John Sperry, CEO of Mindshare. “The addition of Empathica is incredibly valuable in helping us make the voice of the customer that much more valuable in decision making among consumer-facing companies.”