March 13, 2013

Cover Story

CEO of the Year

Effective leaders often credit their team members for successes and achiev...Read More

Featured Articles

It Isn't Easy Being Green

Founding Partners

Sections

Legal Briefs
Social Media and Investment Advisers

Money Talk
Drop in the Bucket

Economic Insight
From Vision to Action

Lessons Learned
The Right Move

TechKnowledge
Measuring Up

EntrepreneurEdge
Needle in a Haystack

Business Trends
Corner the Market

Living Well
Upper Crust

Players
Players

Profiles
Kirk Ririe

Profiles
Susan Yule

Around Utah
Around Utah

By the Books
"Never Eat Alone," by Keith Ferrazzi

Editor's Note
Are you a credible leader?

Reader's Choice
One for the Books

Focus
A Capital Idea

Industry Outlook
Travel & Tourism

Regional Report
Davis and Weber Counties

Article

Measuring Up

A Primer on Web Analytics

Brad Plothow

March 13, 2013

 

CONTRASTING ANALYTICS TOOLS

Adobe Analytics: The prized product in Adobe’s recent acquisition of Utah-based Omniture was SiteCatalyst, a powerful analytics tool. SiteCatalyst is now the centerpiece in Adobe Analytics, the most powerful and versatile suite of digital data products on the market. This software package is most effective for firms with sophisticated analytics needs.

Google Analytics: In typical Google fashion, Google Analytics has gained widespread popularity because it’s free. In what is essentially a two-horse race between Adobe and Google, the latter’s product is intuitive and adequate for most simple needs and offers more advanced options for a premium.

All the rest: While Adobe and Google are the unquestioned leaders in analytics products, brazen challengers are popping up all the time (this is high technology, after all). Social media have gotten into the game, with Facebook offering some very basic dashboarding for tracking ad campaigns. In April, analytics startup Hotspots.io was acquired by Twitter in an attempt to create an online data dream team. Ultimately, social media will likely play an ever greater role in analytics because these sites are the internet’s largest data troves.

Page 12
Utah Business Social
UB Events View All
PR Spring ConferenceUtah Business Event
May 7, 2015
Join your Utah colleagues from Utah Business, PRSA & IABC for this important, 1-day event that in...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business Magazine along with Snell & Wilmer are proud to announce the 18th annual 30 Women T...
CXO of the Year 2015 - NOMINATIONS NOW OPEN!Utah Business Event
Jun 25, 2015
NOMINATIONS NOW OPEN_______DEADLINE TO ENTER: April 28, 2015 Nomination Forms Utah Busin...
Community Events View All
Walk MS: Southern Utah 2015
Mar 28, 2015
Join us in sunny St. George March 28, 2015 and experience an event unlike any other! Walk MS is...
Walk MS: Southern Utah 2015
Mar 28, 2015
Join us in sunny St. George March 28, 2015 and experience an event unlike any other! Walk MS is...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel