October 27, 2012

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CEO of the Year

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Article

LIFESTACK Launches Company

Press Release

October 27, 2012

LIFESTACK is a stackable food and water storage solution for small homes and apartments. The stacks consist of individual containers that snap together and easily stack and fit together so they can fit behind furniture, in cars and other tight spaces.

Helen Larsen, owner, used her background in emergency preparedness and working for Energizer to create the company. At Energizer she designed a campaign to help people be better prepared in natural disasters and emergencies, and successfully partnered with Utah CERT, power companies, and businesses to educate people while selling emergency preparedness supplies like batteries.

Larsen hopes her invention will not only save lives but prevent unnecessary death of starvation or dehydration. “People can die of dehydration, especially children. They start throwing up, and can not think straight. It's a horrible, painful death and it can be prevented,” said Larsen.

“Food storage and emergency preparedness has always been focused on people who have space to store food and water. What about people who live in a garage or a basement and don't have room to store the water they need to survive a disaster? With LIFESTACK you can store 40 gallons of water behind a china hutch,” she said.

LIFESTACK one gallon containers fit together like Lego pieces. They are BPA free and opaque to block sunlight and prevent bacteria growth.

LIFESTACK bottles are made in Utah.

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