July 17, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Executive Living
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Kodiak Cakes Takes its Flavor to Target

Sarah Cutler

July 17, 2012


When Joel Clark, president of Kodiak Cakes, was eight years old, he was selling his grandpa’s made-from-scratch pancake recipe in a little red wagon to the neighbors. Jump ahead about 15 years and Clark was selling the recipe to a few gift shops in Salt Lake City.

The next step? Packing about 19 cases of 100 percent whole grain product into a car with his brother Jon, driving to Jackson Hole, Wyo. and Sun Valley, Idaho, and selling completely out of pancake mixes.

Now, Kodiak Cakes’ pancakes have been picked up by Target to be sold in 1,600 stores. 

“We met them at a trade show, ‘The Fancy Food Show’ in San Francisco,” said Clark about his first run-in with Target. “We just kept following up. They put us in about 40 stores in California and Colorado as a trial run last year.”

According to Clark, the plan is to get more Kodiak products into Target and continue a national expansion. He noted that the trends are finally in favor of healthier products, which gives Kodiak a great push.

“Any success is such a group or team effort. There are so many people that have been involved and put their heart and souls in to it,” Clark said. “It’s validating that a small bootstrapped company can go and compete on the national level. You spend so much time pursuing something that you don’t know if it will work out.”

Clark said it is innovators with entrepreneurial ideas who will create the jobs the economy needs. And young people should not be underestimated, he said, noting that his national sales director, Cameron Smith, landed the Target expansion on his first solo business trip, fresh out of school at the age of 26.

“You just have to empower them and enable them and they can really do a lot,” he said.

For more information about Kodiak Cakes, including recipes and products, visit: http://www.kodiakcakes.com/

Utah Business Social
UB Events View All
SAMY Awards 2015Utah Business Event
Jan 23, 2015
Utah Business magazine along with Presenting Sponsor: Griffin Hill, Premier Sponsors: The Summit ...
Forty Under 40 - 2015Utah Business Event
Feb 26, 2015
Utah Business Magazine along with Presenting Sponsors: Kirton McConkie, BIG-D Construction and Ma...
CEO of the Year 2015 ... NOMINATIONS NOW OPEN!Utah Business Event
Mar 31, 2015
CEO of the Year Nominations end - January 7, 2015. Visit: www.utahbusiness.com/nomination_item...
Community Events View All
Sandler Management Solutions
Dec 19, 2014
Looking for a way to manage your team systematically and effectively? Sandler Management Solutio...
Create Success: Intellectual Property Protection for Growth Technology Companies
Dec 31, 2015
This is a presentation by Michael Best, a major national leader in the commercialization of Intel...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel