September 1, 2012

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Jerry Ropelato: Staying on Top of a Changing Industry

Josh McFadden

September 1, 2012

With more than three decades’ experience in technology, Jerry Ropelato has seen many things change over the years. And his willingness and ability to embrace and adapt to those changes has fueled his remarkable success.

TechMediaNetwork publishes science and technology content to various web properties. Ropelato founded the company in 2003. Today it has grown to 16 web properties and its content reaches 27 million people per month.

“We’ve built a great company and a great team,” he says.

As a veteran in the information technology sector, Ropelato had stints at Iomega, ContentWatch, iAccess and Vitrex before starting TechMediaNetwork. For the past 13 years, he has been a principal figure in internet marketing.

Ropelato finds ways to take advantage of the ever-changing advances in technology. He says his ability to do things differently has enabled his company to flourish in a day when many publishers in various media are shutting their doors.

“I think outside the box,” he says. “Publishers have been around a long time. So many of them think it can be done a certain way. You need to move your model.”

In any business, Ropelato stresses the importance of leaders having confidence in their employees and allowing them to perform their functions and grow in the assignments. Ropelato believes it’s more important to be a partner than to be a boss. His motto is to lead and not do the work for the individual.

In a difficult economic climate—and certainly a challenging one for publishing companies—Ropelato has discovered ways to expand TechMediaNetwork. His philosophy is to not merely ride out the storm, but to speed forward.

“The challenge is being able to grow the company, not just to operate it,” he says. “A lot of companies are in stall mode, trying to survive. We have to know how we can thrive and take advantage of situations right now.”

Ropelato leaves one final piece of advice that may not be easy for everyone to heed: “Get out of bed at 5 a.m.,” he says. “That’s when I do my best work.”

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