September 20, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah


Martin Plaehn

Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

In the Lab

Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

A Breath of Fresh Air

Worst-Case Scenario

Regional Report
Northern Utah

Measure Up

Industry Outlook
Travel & Tourism



GroSocial: From Basement to Global

Sarah Cutler

September 20, 2012

With approximately 4,000 paying customers and 30,000 users and customers in more than 20 countries, GroSocial has made a name for itself in a short period of time. The social media marketing software developer began in a basement and launched its first product in March 2011. 

“We were employed full time elsewhere. This is something we did to make a few bucks on the side, working nights and weekends,” said Zach Mangum, GroSocial CEO. The company originally began as a social media marketing company. With quick growth GroSocial didn’t have the manpower to keep up with the demand, so it transformed into a software developer.

The platform allows users to create custom tabs to better engage users on Facebook through more than 30 widgets, including contests, promotions, forms, the ability to create custom Twitter/Timeline backgrounds and more.

“The software allows the customer to take the social media marketing into their own hands,” said Mangum. Customers pay a monthly subscription fee and are provided with training, live webinars and an accessible staff to help with the product purchased.

The GroSocial business model is to partner with what Mangum refers to as small- and medium-sized business aggregators such as AT&T Interactive, SurveyMonkey, Eventbrite, Wufoo, UK2 Group and HubSpot.

“We have a really unique channel which allows others to sell the product as if it were theirs,” said Mangum. “It creates a situation where we have a massive amount of resellers that are selling our product for us.”

Mangum noted that people are investing in social media marketing. “If you’re not investing in it you’re falling behind,” he said. “People are addicted to social media. You carry Facebook and Twitter in your pocket, in your phone. Our software empowers a small business to more easily use tools to interact with their Facebook users and customers.”

Utah Business Social
UB Events View All
CEO of the YearUtah Business Event
Mar 20, 2015
Utah Business Magazine and Presenting Sponsors - Holland & Hart and Newmark Grubb ACRES - are pro...
Job Summit 2015Utah Business Event
Apr 10, 2015
Position your company as a Premier Employer in today's competitive job market! Utah Business maga...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business magazine and Snell and Wilmer are proud to announce the 18th annual 30 Women To Wat...
Community Events View All
CEH - Certified Ethical Hacker
Mar 2, 2015
Learn to hack like a pro, while pleasing the boss! The ethical hacker is usually a trusted employ...
Advance Your HR Career by Building Credibility, Trust, and Professionalism
Mar 3, 2015
Even if you know your craft, do you know how to improve others’ perception of your ability and pr...  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: