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The main problem people run into is a lack of time, he says. A plumber doing 10 jobs a day is probably not going to want to spend another “four hours at night tinkering around with the website.”

Steimle says when you look at the website and realize it hasn’t been updated in six months, that’s a good sign you could use professional help.

Hiring an outside firm or in-house help is a good option for many business owners, Foster says. “The return on investment is just so much more because you can focus on your business rather than what someone else is already an expert at.”

When looking to hire, Steimle says to look for how well an SEO company’s website shows up in the rankings. He also recommends looking around to see if there is an SEO company that specializes in a certain industry. Also ask for references and contact them.

By making sure your company’s online presence is at the top of search engine results, you can boost your business going into the future.