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TOMY, a global designer, producer and marketer of a broad range of innovative, high-quality toys and infant products, has entered into a long-term licensing agreement with Utah-based eTAGZ, Inc. to allow attachment of digital media such as CDs and DVDs to TOMY products including toys and books.
Curt Stoelting, CEO of TOMY International, said, “We are pleased to have a license with eTAGZ. Their technology has proven extremely valuable in the successful sales and marketing efforts of our products.”
Isaac Jacobson, CEO of eTAGZ, said, “It is an honor for us to partner with a company as well-known and well-respected as TOMY is in the toy industry.”
eTAGZ is the owner of U.S. Patent No. 6,298,332 entitled “CD-ROM Product Label Apparatus and Method,” U.S. Patent No. 7,703,686 entitled “Consumer-Computer-Readable Product Label Apparatus and Method,” U.S. Patent No. 7,503,502 entitled “Computer Readable Hang Tag and Product” and the newly awarded U.S. Patent No. 8,249,919 entitled “Computer Readable Medium Product Label Apparatus and Method.” These patents cover the attachment and use of digital media for sales, promotion, and marketing of all types of products.
eTAGZ has partnered with market leaders in a variety of industries, including pharmaceuticals, food and hospitality, publishing, entertainment and music, shoes, sports gear, hunting, bags, and apparel.