July 9, 2013

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Dinosaurs on Parade

New Company Offers Life-like Dinosaurs for Events

Heather Stewart

July 9, 2013

A long lull in the Murray Fun Days Parade made the crowd restless—until the source of the delay came sauntering into view: dinosaurs! Children ran into the street to get an up-close look at the two lifelike dinosaurs, which were actually actors wearing incredible costumes.

“We’re holding up the parade!” shouted Robert Kelly, owner of Dino Media, a newly hatched company that provides its dinosaurs for corporate or community events and birthday parties.

Kelly recently launched the business after seeing footage of a similar dinosaur concept in Australia. He ordered two costumes—a Velociraptor and a Tyrannosaurus Rex—from Hong Kong, and had his team study the movements of these dinosaurs to make the experience as realistic as possible.

Dino Media already has lined up several clients for corporate events, said Kelly. The dinos headlined an event for Associated Food Stores, where “they had us go around the room and lead people to the meat department.”

The dinos are a big draw for children, who often aren’t sure whether to run in terror or reach out and touch them. “It’s a lot of fun and people really enjoy it,” said Kelly.

The company posts photos and videos from events on its website, www.dinoevent.com. The next opportunity for dino-obsessed kids to get a peak at the dinosaurs will be the American Fork Grand Parade on July 20.

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