September 25, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah


Martin Plaehn

Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

In the Lab

Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

A Breath of Fresh Air

Worst-Case Scenario

Regional Report
Northern Utah

Measure Up

Industry Outlook
Travel & Tourism



Data Transparency and the Healthcare Industry

Sarah Cutler

September 25, 2012

New information management solutions are emerging that bring data transparency to the healthcare industry. The Utah Technology Council (UTC) and MD4 Utah held an industry breakfast Sept. 21 to learn how these new solutions will change the rules and how Utah can accelerate the emergence of personalized healthcare.

Dr. Fred Lee, director of clinical and translational informatics for Oracle, discussed how these opportunities can be leveraged by the Utah healthcare and life sciences community to elevate the region to a global leadership role in personalized healthcare.

Lee explained that currently the healthcare industry works as reactive medicine, in which the doctor waits for someone to get ill, tries to fix it and is paid based on how many people are seen. He said, “That’s been great, we’ve had a lot of great advances in healthcare, but it’s run its course both in terms of sustainability and primarily from an economic point of view.”

“The big problem is that reactive healthcare needs to change. We’re trying to perform 21st century medicine using infrastructure and an ecosystem that was really created in pretty much the 19th century, to a large degree,” said Lee.

So what does reactive medicine transform into? Something Lee calls P4 medicine. P4 stand for predictive, preventative, personalized and participatory. The industry would go from reaction to prevention and from disease to wellness. “It represents a completely different business model and a completely different ecosystem than reactive medicine in terms of how you provide care, how you pay for care, how you regulate care and frankly even how customers perceive the care,” Lee said.

Personalizing healthcare means recognizing that wellness means something different to every single person. As well, there is information in databases about patients that is largely unavailable. P4 medicine stresses data liquidity and data transparency between healthcare providers – collaboration around clinical data.

“Utah has tremendous assets that could be applied to the problem, the challenge, the opportunity of personalized healthcare itself,” Lee said. “With world class healthcare organizations, academic medical centers, providers and researchers.”

The technology and life science industries in Utah provide an example of the saturated assets that Utah has. A business model needs to be introduced for P4 medicine with a supportive infrastructure for data collection, integration and transformation and Utah has the potential to play a leading role in the next generation of healthcare.

Utah Business Social
UB Events View All
PR Spring ConferenceUtah Business Event
May 7, 2015
Join your Utah colleagues from Utah Business along with PRSA & IABC for this important, 1-day eve...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business Magazine along with Snell & Wilmer are proud to announce the 18th annual 30 Women T...
CXO of the Year 2015 - NOMINATIONS NOW OPEN!Utah Business Event
Jun 25, 2015
NOMINATIONS NOW OPEN_______DEADLINE TO ENTER: April 13, 2015 at 10 a.m. Nomination Forms ...
Community Events View All
Leadership Excellence 3-day Certificate Program
Apr 1, 2015
Our newly-developed Leadership Excellence Program is a three-day intensive course that provides p...
Mac OS X Support Essentials
Apr 1, 2015
Using Apple Certified Curriculum, Mac OS X Support Essentials is a hands-on course that provides ...  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: