April 12, 2013

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Cricut Introduces Cricut Iron-on

Press Release

April 12, 2013

South Jordan—Cricut today announced the availability of Cricut Iron-on, a specially designed material that allows Cricut users to create personalized do-it-yourself fashion and home décor projects.

Inspired by the growing DIY movement, Cricut Iron-on allows aspiring designers and beginners to create designs using Cricut’s library of cartridges and images and easily cut out those creations using any Cricut personal cutting machine. Applying a heated iron for 25-30 seconds will permanently adhere the design to a variety of textiles, including denim, jersey knits, leather and many others.

“With Cricut Iron-on, DIY fashion has never been easier or looked more professional,” said Ashish Arora, CEO of Cricut. “With our iron-on material, vast library of images and full line of cutting machines, we’ve given amateur fashionistas all of the tools they need to fill their closets with trendsetting styles that reflect their personal creativity. Whether they want to invent something completely new, or embellish and enhance items they already have, Cricut Iron-on will help users create projects that look like they came straight off the runway.”

In conjunction with this new material, the company has partnered with designer Linsey Stiles to create two new fashion cartridges. The Boho Graphics cartridge includes on-trend images like chevrons, feathers, flowers and vines, while the Brooklyn cartridge is geared toward the retro hipster DIY designers with gaming, space, bowties and glasses images.

“We continually strive to make products that will enable people to achieve their creative best,” added Arora. “As the do-it-yourself trend continues to grow in popularity, Cricut’s personal cutting machines are as essential to any DIY toolkit as a sewing machine, and will help users stay on trend without breaking the bank.”

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