Companies to Watch

These Businesses are Making Waves

By Devin Felix and Rachel Madison

August 9, 2013



Unique factor: Friendemic’s role is to handle its clients’ social media presence, including campaigns, community engagement and reputation management. None of the company’s social media work is automated or generic. Each client of Friendemic has a social media presence created specifically for their needs. “We train our writers to be members of the community first and the business second. Social media marketing is more like a community barbecue and less like a trade show or sales booth,” says founder and President Jason Barber.

Growth trajectory: The company has around 100 clients nationwide, including three major car companies. Friendemic is on track to grow by three times its current size in both revenue and clients by the end of 2013. The company recently received a venture capital investment from Silicon Valley firm Rothenberg Ventures to help fuel its growth.


Crio Brü

Unique factor: Crio Brü was launched in 2010, offering a cocoa drink that is brewed like coffee. In fact, Crio Brü contains only one ingredient: ground, roasted cocoa beans. This means it provides the benefits of cocoa—including a high level of anti-oxidants—without the sugar and calorie count of most commercially available hot cocoa mixes.

Growth trajectory: Crio Brü began selling in January 2011 in a few specialty stores in Utah. It expanded through Utah that year and soon branched outside the state. It’s now available in more than 400 stores throughout the United States, as well as locations in Canada, Australia and Japan. “We’d like Crio to be sold in coffee shops, restaurants, hotels, grocery stores. Our goal is to have Crio sold everywhere coffee is sold,” says President and CEO Jon Fotheringham.


The Green Polka Dot Box

Unique factor: The Green PolkaDot Box sells natural foods solely through its website to customers across the nation and is the only major online store that refuses to carry products containing genetically modified organisms. “In September, the company will be rolling out a line of fresh fruits and vegetables called Living Produce,” says Cheryl Forester, media and public relations director. “The produce will be grown through a vertical farming system here in Utah and will be shipped to customers straight from the farm.”

Future plans: The Green PolkaDot Box will install its first Living Produce farm in Spring City, Utah. Once developed, the site will consist of more than 30,000 vertical growing towers, which will be capable of producing approximately 1.5 million plants per month, potentially feeding Living Produce to 40,000 Utah households.



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