June 15, 2012

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Caputo's Hosts Fine Chocolate Event

Press Release

June 15, 2012

Caputo's Market and Deli, a Salt Lake City importer of fine foods and chocolates, is held an event for local bloggers to learn all about the world of fine chocolates.

Caputo's hosted “An Intro to Fine Chocolate” at its downtown Salt Lake City location on Wednesday, June 13, 2012. The event included live coverage via social media along with additional coverage from the bloggers in attendance. Each attendee received a gift bag and coupons for www.CaputosChocolate.com.

“Utah has some of the most influential bloggers in the country. We wanted to invite food bloggers and others to come and see what Caputo’s has to offer. They’ll get a taste of some of the best chocolate in the world, and learn a lot of interesting things” said Matt Caputo, director of marketing for Caputo’s Market and Deli.

Caputo’s showcased its new chocolate infographic at the event. This insightful and visually striking graphic is designed to provide bloggers with information on topics including:

  • Rare Fine Chocolate Vs Industrial Chocolate
  • Anatomy of a Chocolate Bar
  • Chocolate Myths
  • How to Taste Chocolate
  • Reputable Brands

In addition to the infographic, the company unveiled its brand-new corporate website. The new CaputosDeli.com site includes all the information from the old site along with several new features including a company blog, an events calendar, a schedule of classes offered by Caputo's, improved e-commerce, and even informational wiki section. Pulling it all together is a brand-new design that looks cleaner, is completely mobile-friendly and is much easier to navigate.

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