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Qualtrics, a provider of enterprise data collection and survey software, announced its engagement with Bonobos, a clothing brand launched on the internet in the United States. Bonobos successfully uses the Qualtrics Research Suite platform to execute customer surveys, gathering valuable consumer intelligence to improve and expand its product lines and better serve its customer.
Launched exclusively online in 2007, Bonobos offers a full menswear line known for exceptional fit and colorful energy. By proactively capturing the voice of the customer, Bonobos equips its designers and merchandisers with the insight needed to improve and adapt its offerings, including expanding its product line. Recently, the company used detailed customer feedback to design a slimmer-cut dress shirt and edit their sweater and denim offerings.
“Learning about our customers helps us serve them better. Since the start, we’ve built our business on customer input in order to design better-fitting clothes and a better shopping experience,” said Craig Elbert, vice president of marketing at Bonobos. “By leveraging Qualtrics as our do-it-yourself research platform, we’re able to effortlessly create intuitive surveys, targeting specific markets while working within a lean start-up budget.”
Brands worldwide are recognizing the value of customer data. According to a recent Forrester Consulting report, 63 percent of companies believe that listening to customers has helped them see positive results in brand awareness. The Qualtrics Research Suite, which combines sophisticated features such as conjoint analysis, branching logic and advanced customization, with an intuitive, easy-to use interface, enables Bonobos to easily collect, analyze and act on vital business data in a cost-efficient manner.
“We’re helping brands easily capture the voice of the customer in order to better understand the mindset of their audiences on a real-time basis,” said Ryan Smith, CEO of Qualtrics. “By providing marketing teams with the survey platform to conduct research more quickly and easily, we’re empowering them to act on those customers’ insights faster than their competitors.”