February 1, 2012

Cover Story

40 under Forty

Being this outstanding takes a lot of work, but our Forty Under 40 hon...Read More

Featured Articles

Around Utah

Top Legislative Issues We’re Watching


David Bradford

Robert Workman

Industry Outlook
Banking And Finance

Urban Renaissance

Still Open

Special Report
Healthy and Happy

Feeling the Pain

Living Well
A Foodie Tour

Business Trends
Best in Show

Stop that Tweet!

The Next Big Thing

Lessons Learned
All in the Family

Economic Insight
Utah’s Olympic Moment

Money Talk
The Right Fit

Legal Briefs
Google (B)AdWords



Best in Show

Dianne Lewis

February 1, 2012

            “The show, both the summer and the winter OR market, is really the catalyst for everything that happens for the next six months. So basically this show helps lay out what’s going to happen for us for the next six months,” he says.

            For Von Lunen, connections and donations are the end goal. He’s laying the groundwork for future Outdoor Retailer shows and making sure companies understand the value of the donations as charitable giving and publicity. He’s also hoping make businesses realize they can just ship out a couple of pallets of donated goods along with everything they already bring to the show.

            Sorensen says her objective is to introduce their new bottle. Because it’s a product so specifically targeted toward the outdoor market, the company put a lot of work into making sure the launch would go well. She says many athletes already use and like the BlenderBottle, but having greater name recognition in the community will help.

            Whatever the aim, or time spent getting there, Utah businesses worked hard to get ready for the Outdoor Retailer Winter Show. Now they hope the hard work pays off throughout the year. 

Page 12
Utah Business Social
UB Events View All
Twenty in Their 20sUtah Business Event
Nov 5, 2015
Meet the young and ambitious professionals who are taking the business world by storm! The honore...
2015 Utah Business Green Business Awards Utah Business Event
Nov 19, 2015
Utah Business magazine is pleased to announce the Green Business Awards. This program honors the ...
Sustainable Business Awards 2015 - NOMINATIONS OPEN IN JULY 2015Utah Business Event
Nov 19, 2015
Utah Business magazine is pleased to announce the 2015 Sustainable Business Awards! This program...
Community Events View All
Salt Lake City Sales Hiring Event
Oct 13, 2015
Salt Lake City Professional Career Event - Sales & Management Specific HireLive is a national ...
Moab Dancing with the Stars
Oct 16, 2015
Dancing with the Moab Stars, Moab Valley Multicultural Center's annual event and fundraiser, is g...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: