November 27, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Executive Living
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Backcountry.com Presents Treeline

Press Release

November 27, 2012

Backcountry.com launched its new online specialty showcase: Treeline. Treeline is an online retail showcase for artists, craftsmen, and up-and-coming brands whose products evolve the outdoor lifestyle.

Backcountry.com curates a new, fresh, and focused shopping experience each week, featuring the work or wares of one brand or artist at a time. Each experience tells a compelling behind-the-scenes story through words, interviews, and photography.

“Treeline is an experiment for us, one that comes straight from the heart of Backcountry.com, from our roots,” said Jill Layfield, CEO of Backcoutry.com. “We are a specialty retailer deeply invested in the future of specialty retail. New brands and product innovation are fundamental to the specialty retail experience. With Treeline, we honor outdoor-focused entrepreneurs and provide a showcase for innovation and creativity.”

Backcountry.com Treeline is essentially a content-rich marketplace for the brands it features. It currently has a separate shopping cart from Backcountry.com. When people purchase through Treeline, they are connected to the featured company for all processing and fulfillment.

Treeline launches with the spotlight on Pladra — a San Francisco-based company that makes premium flannel shirts that are both field- and town-ready. “Through Treeline, Backcountry.com gives us unbelievable exposure,” said Jeff Ladra, co-founder and designer at Pladra, “And they do it in a way that allows us to share our story. We’re a new brand, and for us, telling that story is important. ”

Treeline is live now at www.backcountrytreeline.com.

Utah Business Social
UB Events View All
SAMY Awards 2015Utah Business Event
Jan 23, 2015
Utah Business magazine along with Presenting Sponsor: Griffin Hill, Premier Sponsors: The Summit ...
Forty Under 40 - 2015Utah Business Event
Feb 26, 2015
Utah Business Magazine along with Presenting Sponsors: Kirton McConkie, BIG-D Construction and Ma...
CEO of the Year 2015 ... NOMINATIONS NOW OPEN!Utah Business Event
Mar 31, 2015
CEO of the Year Nominations end - January 7, 2015. Visit: www.utahbusiness.com/nomination_item...
Community Events View All
Sandler Management Solutions
Dec 19, 2014
Looking for a way to manage your team systematically and effectively? Sandler Management Solutio...
Create Success: Intellectual Property Protection for Growth Technology Companies
Dec 31, 2015
This is a presentation by Michael Best, a major national leader in the commercialization of Intel...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel