30 Women to Watch
The Best-laid Plans
Between the Lines
A Vote for Change
Desert in Bloom
Commercial Real Estate
A Taxing Situation
In It for the Long Haul
TriFecTa Design: An Eye for the Extraordinary
All in the Family
Left to Your Own Devices
SALT LAKE AREA
TRAX Line to Airport Opens
By Devin Felix
Salt Lake City – Call back your brother and tell him you don’t need a ride to the airport after all. The 6-mile TRAX Green Line extension to Salt Lake International Airport, a project four years in the works, started operating on Sunday, April 14.
Chad Saley, UTAH TRANSIT AUTHORITY spokesman, says the line is expected to cater to many people who don’t usually ride other TRAX lines because it will save them from having to find rides to the airport. UTA expects about 4,500 riders per day.
“I think this is the line that more people have been excited about than anything else in transit,” Saley says.
The airport line is an extension of the TRAX Green Line, which runs from West Valley City and into downtown Salt Lake City. There are six stops on the route, including a stop on the bridge at 500 W. North Temple, where riders can transfer to or from the FrontRunner train below. Also along the way are stops near the Utah State Fairpark, the Jordan River Trail and local businesses. The line ends at a station just a few feet south of Terminal One at the airport.
The line will operate from 5:30 a.m. to 11:30 p.m. weekdays, 6:30 a.m. to 11:30 p.m., Saturdays and 10 a.m. to 7:30 p.m. Sundays. Trains will run every 15 minutes on weekdays and every 20 minutes on weekends.
AAF-Utah Honors Best Creative Campaigns of 2012
Salt Lake City – The AMERICAN ADVERTISING FEDERATION OF UTAH held its annual ADDY Awards Gala in February at the Utah Museum of Fine Arts at the University of Utah.
The “Best in Show” ADDY went to Struck for its Delicate Arch installation in the Bay Area Rapid Transit’s Montgomery Street station for the Utah Office of Tourism.
John Youngren, a vice president at Love Communications, received the Professional of the Year award. Youngren is a key member of Love’s account team, providing advertising, creative and public relations expertise to accounts including the Utah Lt. Governor’s Office, United Way of Salt Lake and the Utah Department of Health Anti-Tobacco campaign.
Top ADDY winners included agencies Fluid and R&R Partners, which took home 27 and 16 gold and silver awards, respectively. Winners also included Advent Creative, Brigham Young University, BYU Adlab, Faktory, Jibe Media, Lone Peak Productions, Love Communications, McCann Worldgroup SLC, modern8, Penna Powers Brian Haynes, Red Olive, Richter7, RIESTER, Saxton Horne, Struck, welikesmall and ZAGG.
In December, AAF-Utah honored advertising industry professionals in 11 separate categories. The Rockies Awards were created to complement the long-time ADDYs, which for decades has honored the creative side of great advertising campaigns born in Utah.
Microsoft Opens Store in City Creek
By Di Lewis
MICROSOFT opened its first Utah store in CITY CREEK on April 11. The new 3,500-square-foot store features the things most people would expect—a full range of Microsoft products like tablets, PCs, phones and Xbox consoles and games—as well as a service desk, workshops and space for residents to come use products free of charge, according to Jonathan Adashek, Microsoft general manager of communications strategy.
The Microsoft store also offers drop-in individual training and group workshops. The group workshops are free, although the individual training is not. Adashek says the classes are useful for people who want to learn more about how to use their software or computer but need a little help.
At the store’s “answers desk,” customers can get 15 free minutes of diagnostics on their device. The store also has small business experts to find solutions to any tech issues entrepreneurs might have, Adashek says.
One of the things Microsoft is most excited about is that the theater where classes are held is also open to the community. When classes aren’t going on, Adashek says the room is open to those needing an educational space, such as Scouts earning a technology badge.
“We’re using the stores to develop relationship with customers,” Adashek says.
The store also plans on holding family-friendly technology talks and summer camps for kids with activities like movie making and other digital projects.
Salt Lake City – Solar energy company TERAWATT, INC. received an initial investment from SORENSON CAPITAL PARTNERS. The companies hope the funding will enable Terawatt to become a leader in the U.S. residential solar market.
Salt Lake City – VISIT SALT LAKE confirmed annual meetings for the American Society of Agronomy, Crop Science Society of America and Soil Science Society of America, scheduled for November of 2021 and 2025 at the Salt Palace Convention Center.