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To Sell Is Human
Jamberry Nails Polishes Sales Model By Sarah Cutler
Lindon – What happens when you go to a nail salon and it doesn’t have the color, design or product you want? Easy—you manufacture it yourself. At least, that’s what sisters Lyndsey Ekstrom, Christy Hepworth and Keri Evans did.
In 2010, after an afternoon of pampering at a salon, the sisters agreed on two things. First, they wanted a simple nail product for at home use; and second, to become business partners.
Christy Hepworth’s husband, Adam, encouraged the sisters to manufacture a product to market and sell at shows and expos, such as the What a Woman Wants Show. “That first weekend of really trying in sales, they killed it. It was a home run,” says Adam Hepworth.
Adam Hepworth’s roots are in the ski industry, as a cofounder of Bluehouse Skis, which manufactures skis and brand stickers. He began pulling his time away from Bluehouse to help build a website and perfect the product with his knowledge of adhesives.
So what is the product? Nail wraps or shields, made out of resilient vinyl. With vinyl as the canvas, the JAMBERRY NAILS team began designing hundreds of designs and colors. Today it has more than 275 different designs that can last up to two weeks, with some variation in design with the seasons and holidays.
The application is relatively simple. The wraps peel off like stickers and then heat is applied—the standard hairdryer works beautifully—combined with pressure.
Soon after the product was sold at expos, consumers began asking if Jamberry had “nail parties.” After a few trial parties and the hiring of sales consultants, Jamberry relaunched using the party plan sales model. There are now more than 6,000 consultants working for Jamberry, and the company is ecstatic with the results.
“Because we offer so many designs, there’s no way we could sell that many designs in a retail space,” Adam Hepworth says. “We have an enormous variety that no one can compete with.”
Lehi – COSTA VIDA expanded into Alberta, Canada. The restaurant now has more than 30 locations in Utah and has begun expanding outside of its southwestern hub with a recent opening in Airdrie, Alberta.
Orem – INFUSIONSOFT acquired social media marketing software company GROSOCIAL. GroSocial’s web-based software allows small businesses to build and track social media marketing campaigns across popular social networks including Facebook and Twitter.
Provo – COACH ALBA launched an adaptive and personalized weight-loss text message engine. Users receive custom messages to help identify and overcome individual “crucial moments” when they are likely to give in to temptation.
Lindon – ACCESSDATA GROUP participated in Dell’s PartnerDirect program as a Certified ISV Technology Partner in the area of digital forensics. The partnership is managed by the Dell Industry Solutions Group.
Orem – PROTECTION 1 purchased select assets from PINNACLE SECURITY, including proprietary IT infrastructure and software, and assumed the current Pinnacle facility in Orem.
Lehi – SIRSIDYNIX and Recorded Books partnered to deliver seamless audiobook access to end users via the SirsiDynix eResource Central product. The partnership with Recorded Books was one of the first to be developed for eResource Central.
Provo – ADAPTIVE COMPUTING was granted 12 new patents by the United States Patent and Trademark Office, raising its total number of patent grants to 27. Adaptive Computing increased its cloud software sales by 244 percent in 2012.
Lehi – EFILECABINET, INC.’s SecureDrawer has been made available on Apple and Android mobile platforms.
Orem – NATIONAL PROCESSING was awarded third place out of more than 200 processors in TopCreditProcessors.com’s November 2012 Best Card Processing Companies and Merchant Services rankings.
Al’s Sporting Goods Plans New Store
Logan – AL’S SPORTING GOODS in Logan announced the purchase and immediate development of the former Bridgerland Square property located at 1000 N. Main Street in Logan.
The company plans for the 10-acre site to house a 130,000-square-foot retail shopping center development, including a new 60,000-square-foot Al’s Sporting Goods retail storefront, restaurant pad sites and additional retail shops. The project is slated to begin construction June 2013 and open early spring 2014.
The new facility is planned to be more than double the size of the existing store and include an expanded assortment in every department including hunting, fishing, archery and camping. It will also feature a specialty cycling shop, a community classroom, and a 10-lane indoor commercial gun and archery range.