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Access Development will present its new mobile rewards app at the BAI Payments Connect Conference & Expo March 12. The app will be presented as part of the new Payments Innovation track, which features 15 technological innovations in the banking and finance industry. Kelly Passey, executive vice president of business and product development, will present the app.
The Access mobile rewards app combines two types of merchant funded rewards – “show your phone” mobile coupons and registered card-based cash rewards – into one interface. It uses the Access mobile coupon network as a foundation, featuring more than 125,000 “show your phone” deals at local and national merchants.
The app, which made its debut in late 2012 with the Zions Cash Rewards program, is designed to engage users on their mobile devices beyond basic banking functions.
“Mobile engagement is high on everyone’s priority list as payments are eventually moving to mobile devices,” says Passey. “This app helps banks build relationships with consumers, so they can look to that bank for value at the point of sale today and in the future.”
The BAI Payments Innovation Forum puts the focus on groundbreaking payments solutions providers, giving them the opportunity to present their new payments ideas, technology and solutions in eight-minute presentations.
The BAI Payments Connect Conference & Expo will be held at the Phoenix Convention Center March 11-13. Attendees are welcome to attend the presentation in room 106 C at 1:58 p.m. Guests are asked to stop by booth #3 for a complimentary membership that will allow them to try the app for themselves.
For more information about Access and the Access mobile discount network, please visit AccessDevelopment.com.