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Advertising and Marketing

April 8, 2013

DISHMAN: Business communications is in my department. And starting in the fall I put together a policy where to pass business communications you have to have an 80 or above. You can’t pass at a D minus anymore. We’re addressing the issues and we’re putting a writing lab together. We agree wholeheartedly with everything you’re saying. And we’ve got to do something about it.

SNAVELY: I am going to put the onus on all of us. There are weaknesses in their communication skills, but I think we need to take the strengths of the generation—their nimbleness and their creativity—and try to harness that good, while teaching and instructing more. I am feeling that potentially myself and other senior employees, we almost are capping the creativity of our organizations by trying to harness it too much and slow down. So I fight that balance of harnessing and slowing down, yet enabling—and that’s a different senior leadership skill I think than has been required in our group as well.   

JONES: So for us, and I think it makes sense for a lot of organizations, you’re going to get an evolving climate of young people and good communicators versus bad communicators. Because you’re executing all the time and you can’t take back what you execute most of the time, I still say it pays to have a very solid QA department that looks at everything. And doesn’t just look at everything, but conveys a culture of perfection and an attitude that supports the client’s brand and also supports the organization that they work for.

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