30 Women to Watch

Devin Felix, Di Lewis, Heather Stewart | Photography by Eric Delpenich

May 6, 2013

Sabrina Stover
President and CEO, BidSync

Sabrina Stover brings passion and a focus on innovation to her role at BidSync, where she has created a “work hard/play hard” atmosphere. “The team is always looking for new ways to advance the company even further. We keep pushing each other to be more creative. It can be very exciting if you have this same drive and intensity,” she says.

Stover joined BidSync in December of 2008. Since that time, the company’s value has increased nearly 700 percent and it has added three new products. Sales for its cloud-based electronic procurement solutions increased by 418 percent in 2012 alone, and the company provides roughly 1 million bid opportunities to its subscribers each year.

“I am very passionate about helping others,” she says. “I truly believe in paying it forward.” Some of the organizations she is involved with include the American Cancer Society, Utah Food Bank, Susan G. Komen Foundation, Huntsman Cancer Institute, Amvets, the Salt Lake Police Association and many others.

Jaye Olafson
President and COO, Tomax Corporation

In Jaye Olafson’s 20-year career at Tomax Corporation, she has managed every aspect of the company at some point: human resources, professional services, managed services, development and others. She has helped Tomax, which provides technology and software to retailers, grow from four employees to more than 200 and expand its products from just a few stores to more than 1,000. 

Olafson’s co-workers attribute much of her success to her emphasis on people and relationships—a tradition that has extended to create a company-wide culture. She is known for having an open-door policy and willingness to solve problems for both employees and customers. “Most of the time, people want to know that you care and then when they know you do, you can solve any problem or issue that comes up,” Olafson says.

Her people-first philosophy also extends beyond the company. She’s helped establish programs at Tomax to donate company resources to the Utah Food Bank, The Road Home, Walk for Autism and other charities.

Kristin J. Graziano
Partner & Managing Broker, Mansell Real Estate

The last year has been huge for Kristin Graziano, partner and managing broker at Mansell Real Estate. Graziano built an office with no sales agents or income into a profitable organization. In the first 12 months, her office closed $29.6 million in volume and generated almost $1 million in revenue. Graziano alone was responsible for more than $5 million in volume.

Seeing sales agents succeed is exciting and motivating, Graziano says. “On a personal level, there is nothing I love more than to see a client through a smooth real estate transaction.”

Graziano is a member of the Weber Chamber of Commerce, the Northern Wasatch Association of Realtors, the Utah Association of Realtors, the National Association of Realtors and the Women’s Council of Realtors. While she still is working on balance, Graziano says she has learned that “it is OK if not everything gets done in one day. When it’s time to leave the office, it’s time to leave.”

Jana Francis
Founder and President,

After Jana Francis had her third child six years after her second, she began looking around for the supplies she needed for her baby. She assumed there would be a website that offered everything she was looking for, aggregating all of the latest baby accessories at a great price.

“And once I realized it didn’t exist, I decided to create it,” Francis says. “It really fit with my obsession as well, because being a fanatical online shopper and my profession being in online marketing and advertising, it was really a way to combine my obsession with my profession.”

Now the founder and president of, Francis is proud of the company’s growth. It has shipped almost 1.5 million products and has 73 employees in Utah. But the most rewarding part of her venture has been the ability to help working mothers. Francis has granted 25 maternity leaves to employees and has provided jobs that prioritize work/life balance.

Lisa Stewart
Inventory and Quality Control Manager, Wilson Electronics

Lisa Stewart was drawn to the study of industrial engineering because she says it enables her to use her creative problem-solving skills. And she’s fully employed those skills at Wilson Electronics, where she used lean manufacturing techniques to reduce the processing time for manufacturing, packaging and shipping products, leading to output improvements ranging from 40 to 400 percent.

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