30 Women to Watch

Devin Felix, Di Lewis, Heather Stewart | Photography by Eric Delpenich

May 6, 2013

She says she’s most excited about her involvement in the creation of a new website for her company,, which, she says, is revolutionizing the way people buy glasses. “It is so rewarding to be a part of something so revolutionary and beneficial to consumers,” she says.

Alison Prince
Founder and President,

Alison Prince was working as a junior high math and science teacher when she caught the entrepreneurial bug. To supplement her income, she began tutoring—an endeavor that soon developed into a business that employed four other teachers. She later launched a crafting business, and then created to sell her surplus crafting supplies. But PickYourPlum was an instant success and quickly outpaced her original crafting business.

After only two short years, the company now employs 25 full-time and about 40 part-time workers. The website saw an impressive 490 percent increase in web traffic in 2012, and the company is now the largest U.S. Postal Service business customer in Davis County.

Prince says she has a “passion for growing businesses that change lives, create jobs and provide opportunities.” She advises would-be entrepreneurs to be unafraid of failure, adding, “Know that you’ll be tired and exhausted, but it will leave you feeling full of energy and ready to take on the world.”

Janae Eileen Gourley Moss
Founder, and;
Owner, RBM Building Services and Double Take Carpet Cleaning

Janae Moss is a Renaissance woman in business. She and her husband, Jon, have started and run about a dozen companies in the past decade, in industries ranging from weddings to carpet cleaning. Their company RBM Building Services has become Utah’s largest commercial janitorial company.

In 2012 Moss launched, an online daily deals site. She also runs the blog and is the founder of Authentic Native Honey, a fashion accessories line based in California.      

As if that weren’t enough, Moss is also deeply involved with nonprofit work. She is on the board of United Way of Utah County and has been instrumental in establishing Help Me Grow, a nonprofit linking families to community resources. She is also a leader in the Aspire Parents Group and the co-founder of the B.R.A.V.E. Women’s Retreat.

“At the end of the day, I want to leave a mark,” she says. “I don’t want to look back at my life and wonder ‘what if.’”

Kat Jones
President, Living Whole Foods, Inc.

All her life, Kat Jones has had a knack for business and an affinity for growing plants. She started her first business at age 10 when she set up a juice bar at a wheatgrass greenhouse her mother owned. Jones stuck with business and she stuck with plants, and now her company, Living Whole Foods, averages sales of about $7 million a year and employs 25 people.  

Living Whole Foods, which Jones started with her brother 12 years ago, runs 10 different websites, including, and, which sell supplies for people to grow organic food in their homes, including wheatgrass, herbs and mushrooms.

Jones splits her time between her growing business and her growing family. She currently works mainly from home, where she cares for her three children. 

“Don’t let the excuse ‘not enough time’ ever be something that gets in your way,” Jones says. “If you have lots of plans for your life like family and career, I believe there is plenty of time for both.”

Kris Rudarmel
President, Anchor Water Damage & Restoration

Kris Rudarmel’s approach to business is tightly focused on delivering a unique and unequaled customer experience. Anchor Water Damage clients receive a custom-made “thank you” candy bar at the beginning of a job and a handmade “thank you” card at the end. A referral program rewards those who refer friends, and client pets are pampered with dog treats.

“We are a boutique-style company,” says Rudarmel. “It is about how we operate; it is a model of doing business, a filter for our business decisions and a mind-set that makes our clients say we are worth every cent.”

She must be doing something right, because the carpet cleaning and water damage clean-up company saw a 25 percent increase in revenue in 2012, on top of a 95 percent increase in 2011.

Rudarmel serves on the Chamber West board of directors and was honored with the Chamber West 2009 Small Business of the Year award. In 2012, she received the Woman Business Owner of the Year award from the National Association of Women Business Owners.

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